Freego Joins Hands with Xiamen Universities to Unleash a Creative Storm!
2026-01-22
Times：105 
BackThis is not only a competition, but also a sincere dialogue between the brand and young forces, and a two-way journey of business wisdom and academic innovation.
With the core theme of "Freego Brand Upgrade and Bestseller Creation Planning", this competition required participating teams to propose practical brand strategies and product innovation schemes based on in-depth research on market status and consumer needs. Students from Tan Kah Kee College of Xiamen University formed multiple groups. After weeks of research, discussion and refinement, they finally came to the scene with distinctive planning schemes, completing the key leap from theory to practice.
Some groups accurately insight into user needs, addressed the existing pain points in the disposable underwear industry, and put forward new ideas; some groups took a different path, jumped out of the traditional track, and explored the market potential of multiple segmented scenarios; others focused on the brand core, and proposed a series of new media marketing schemes with both warmth and communication power from the perspective of emotional value and brand attitude, helping Freego further strengthen brand awareness.
After several rounds of fierce competition, the jury made a comprehensive evaluation around the core dimensions such as the operability, innovation and structural logic of the proposals. When the winning list was announced, the audience burst into thunderous applause. This is not only a high recognition of the students professional skills and innovative spirit, but also a vivid display of the achievements of university-enterprise cooperation.
In Chairman Lin Jians view, these young ideas are of great value: "These young people have provided us with many precious ideas, many of which are consistent with the companys current product direction, and have great inspiration for our brands upward development and the development and continuation of new product series." He also said warmly that although the activity has ended, it is also the starting point of Freegos encounter with everyone: "We warmly welcome outstanding new forces to join Freego, grow together with the brand, and jointly build a new industry benchmark."
Conclusion: Building a Bridge with Creativity to Start a New Brand Journey
